Pay Per Click & Search Engine Optimisation – The SEM Field
Ben has a wide range of knowledge and experience with PPC, spread across different industries and companies. With both Agency side and in house experience, Ben knows the benefits each aspect has to offer. From simple keyword research, up to advanced optimisation on large accounts, Ben has covered most bases when developing an account.
From an SEO perspective, Ben has helped develop sites from the ground up. This includes the development of the site itself, through to the optimisation of on-page elements, and also link-building campaigns to help boost the site up the search engine ranks with the industry standard techniques.
This site is dedicated to information about the industry, guides to developing skills within SEM, and other useful information needed to push ahead in such a competitive industry.
After studying Interactive Media & The Web at University, Ben left for Japan to teach English as a foreign language. A few weeks into his trip he was asked to help produce videos for the company’s online teacher training course.
Once his 6-month contract was finished, Ben returned to the UK to pick up where he left off in the digital world. After becoming a Digital Marketing Executive, ben gained experience with different mediums of online and digital marketing including newsletter design & development, web management, on page SEO, social media management, video and sound production, and AdWords.
Ben further developed his skills in AdWords quickly gaining his Google qualification for Advanced AdWords and AdWords for Video. He then moved into the freelance market, where he was quickly picked up by 3 agencies based in the US.
While working for these agencies, Ben discovered strategic account structuring, in depth keyword research techniques, and how to analyse results, and gain the required information needed to push the account in the right direction.
Currently Ben is working as a PPC specialist in the competitive industry of Domains and Hosting. Keeping skills up is paramount for success in such an industry.